Growing up in a home where I was introduced to the outdoors at a young age, I fell in love with everything that was involved in a hunting or fishing trip. Whether sitting at the base of a big oak waiting for that squirrel to show himself, or floating on a farm pond watching bass blow up on a topwater frog, I've always longed for that next adventure. In some ways, hunting today has lost the simplicity and purity that was always present when I was a young boy and, perhaps, I didn't know any better.

I was fortunate to grow up in an age where technology wasn't quite as advanced as today's fast paced world. That being said, I have always been obsessed with capturing any outdoor adventure through the lens of a camera to share with family and friends. This passion eventually led to creating a YouTube channel to share adventures and hunts in a simpler format. Panola is a small town in Alabama near where many of my first outdoor memories were created, so the name 'Panola Productions' seemed like a funny, yet catchy play on words to give family, friends, and potential viewers something to search for. In 2015, Panola Productions, LLC was created to further my passion of videography, as I took on several video projects and also increased the amount of content posted to the online space. The seed of Panola Brand was planted when I was a young boy, but never developed into it's infant stages until 2015, thus the EST. 2015 that is represented in the brand logo. Five years later, I felt led to create something bigger than myself- something that could add value back to this world and it's people. I knew this had to be a continuation of Panola Productions, but in a different form. After 5 years of strictly videos, months of brainstorming and planning, the concept of Panola Brand was formed and fleshed out in 2020. I believe that every path and passion in my life has led me to create this brand and it will be for a good cause.

By creating Panola Brand®, my hope is that we can get back to our roots, back to a time when things were more simple than they seem today. I would like to help bring back a certain level of respect to the animals we hunt and pursue. I believe God put these animals on earth with us for many reasons. They were put here for us to hunt, kill, and eat. God uses these animals to teach us valuable life lessons through hunting and stewardship, but also to be reminded of His grace and mercy. Hunting and fishing bring people together in ways that many things on this earth cannot. It is our responsibility to be good stewards of the natural resources that we have been blessed with.

Thank you so much for your support of this brand and I hope you'll take us with you on your next outdoor adventures! God bless!


Jay Hembree

Owner, Panola Brand®